In a real estate market as competitive and fragmented as India’s, the ability to execute a project’s sales and marketing strategy with precision is often the difference between success and stagnation. Within this context, Sole Selling Agents (SSAs) have emerged as a critical instrument of commercial execution and market control. Far beyond traditional brokerage, the … Read more
Real estate in India remains one of the most lucrative yet legally labyrinthine sectors. From title ambiguities and delayed possession to inheritance complexities and builder malpractices, property disputes are not anomalies, they are structural risks in a market characterized by fragmented regulation, legacy issues, and evolving compliance norms. In this guide, we examine the most … Read more
In India’s highly competitive real estate sector, walk-in prospects represent a high-intent, low-cost lead opportunity. Unlike digital leads that require extensive nurturing, walk-ins are already in the decision-making phase. They’ve taken the initiative to visit a sales office or project site, often after filtering options online. Yet, this opportunity is often squandered due to generic … Read more
In India’s fast-evolving real estate sector, a sales team is no longer just responsible for closing deals, they are the face of the brand, the voice of trust, and often, the first line of legal and ethical responsibility. With increasing buyer awareness, stricter regulations, and rising digital influence, structured sales training is not optional, it’s … Read more
In Indian real estate, land ownership is never just about title or square footage, it’s about rights, access, obligations, and historical usage. Among the lesser-discussed but deeply consequential aspects of property law lies the concept of easements, governed by the Indian Easements Act, 1882. Though over a century old, the Act remains foundational in navigating … Read more
Since its introduction in 2016, the Real Estate (Regulation and Development) Act (RERA) has become a cornerstone of India’s real estate sector. It’s not just a legal framework, it’s a trust-building mechanism aimed at protecting buyers, bringing transparency, and holding developers accountable. For anyone involved in real estate, homebuyers, developers, or agents, understanding RERA compliance … Read more
When the Goods and Services Tax (GST) was introduced in 2017, it reshaped how taxes were levied across industries. For real estate, often criticised for its complexity and lack of transparency, GST was a game-changer. But its effect is particularly significant for one category: under-construction residential properties. Whether you’re a homebuyer or a developer, understanding … Read more
As India’s cities grow denser and hotter, the way we build and live must change. With over 600 million people expected to live in urban areas by 2036 and buildings consuming close to 40% of the country’s energy, real estate is no longer just about returns or aesthetics. It’s about long-term responsibility. Sustainable development is … Read more
As Indian cities grapple with rapid urbanisation, one factor is playing an outsized role in transforming their form and function: Mass Rapid Transit Systems (MRTS). Beyond improving mobility, MRTS projects are emerging as powerful drivers of real estate value, reshaping neighbourhoods, redistributing growth, and redefining how cities are experienced and invested in. From the Delhi … Read more
As India’s cities grow upward and outward, a crucial question often goes unnoticed: Are our buildings structurally safe? In the race to modernise, many ageing buildings in urban centres, particularly in Mumbai, Pune, Delhi, and Bengaluru, now face the pressures of time, climate, and continuous use. That’s where structural audits come in. A structural audit … Read more